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Sales of Nivea Skincare and Haircare Lift Beiersdorf 2021 Cosmetics Results

E-commerce and Latin America gains propel results in the consumer products business.

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By: TOM BRANNA

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Driven in part by sales of Nivea skincare, suncare and haircare products, Beiersdorf sales rose 8.6% to €7.6 billion (nearly $9  billion), exceeding the pre-crisis level of 2019. “2021 was not only a financially successful fiscal year for Beiersdorf, but also a year in which we took highly promising strategic steps to lay the groundwork for our future,” said Vincent Warnery, CEO of Beiersdorf AG. “We made very good progress in all areas of our C.A.R.E.+ strategy. We tapped new and attractive ...

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